Our mission

Happy, healthy pets lead to happy, healthy people. Our goal is to strengthen the bond between pets and their owners through innovative products and services supported by colleagues who embody our values of performance, exploration, togetherness, and sustainability.

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Our ambition

We're delivering long-term success and growth by empowering and collaborating with our two brands, Everypaw and Pet Protect. We are dedicated to building solid relationships with our partners to offer market-leading products, innovative services, and a great customer experience. We are excited about supporting over 1M pets by the end of 2025.

Andrew Wigg
CEO - Pinnacle Pet UK

Our journey

In 2016, our focus shifted entirely to pet insurance, placing pets and families at the centre of our business strategy. In 2017, a new brand, Everypaw, was launched.

To provide our customers with various pet insurance options, we focused on establishing strong partnerships to support our growth ambitions. Our first significant partnerships, with Sainsbury's and Argos, went live in 2019.

We've welcomed many talented colleagues and established partnerships with fantastic brands across the retail, charity, and financial services sectors. We've also created new capabilities, platforms, and services tailored to our partners' needs to ensure the best customer experience. Over the last six years, the number of pet parents we support has grown five-fold to over half a million in 2023.

2016

Focus entirely on pet insurance with pets and families

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2017

Launch of Everypaw

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2019

Sainsbury's Bank and Argos partnership launched

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2021

Acquisition of Pinnacle by JAB Holdings

2022

PDSA partnership launched

2023

RSPCA partnership launched

2024

Tesco Insurance partnership launched

Our people

Pinnacle Pet UK provides great opportunities for those who love pets and want to learn, be challenged, and develop. As a team, we're focused on performance and great customer outcomes. We support each other to achieve our individual and collective goals and have a culture where everyone can be authentic, diverse, innovative, and their best version.

Multi award-winning brand Everypaw

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Which? Best Buy Dog Insurance

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Defaqto Expert Rated

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Feefo Gold Trusted Award